Tuesday, April 1, 2008

Madras Companies Form Unique Partnership

Madras, OR - Yarrow, a new master-planned neighborhood situated in the rolling hills east of Madras, and Lone Pine Coffee Roasters today announced the launch of the new “Yarrow” blend coffee.

The two Madras-based companies came together to create the specialty coffee as a unique marketing vehicle for the new neighborhood of Yarrow। Lone Pine Coffee Roasters specializes in single-origin roasts that appeal to individual tastes and the “Yarrow” blend is the company’s first blended roast।“Anna and Scott Witham’s [owners of Lone Pine] entrepreneurial spirit represents what we believe is happening in Madras,” said Romy Mortensen, vice president of marketing and sales for Brooks Resources Corporation, one of the partners developing Yarrow। “Partnering with them reinforces our commitment to and belief in the community of Madras। The connection is perfect and we are thrilled to associate our brand with theirs.”Representatives from Yarrow selected the new blend from a variety of options provided by Lone Pine Coffee earlier this month. They will use the coffee to help promote the Yarrow name through specific marketing programs, and Lone Pine Coffee Roasters will supply the blend as part of its offerings to clients. As the Withams describe it, the new signature roast has “excellent depth, with dark chocolate notes and a rustic sweetness, a nice compliment to panoramic mountain views and cool, crisp Central Oregon mornings.” About Lone Pine Coffee Roasters - Based in Madras, Oregon, Lone Pine Coffee Roasters was founded in 2007 by husband and wife team of Anna and Scott Witham. Committed to environmental stewardship and sustainable business practices, the Withams source coffees of exceptional quality from farms that share their philosophy. They are passionate about perfection, and personally attend to the roasting of each batch of beans. Lone Pine specializes unique single-origin coffees that appeal to individual tastes, and have recently completed their first blended roast with Madras neighborhood, Yarrow. For more information, call 541.306.1010, send them an email, or visit their website.